Anomalies
Velocity changes worth a second look.
Detected against an 8-week rolling baseline. Where a plausible cause exists, you'll see it.
Sample data
AVenison & Sweet Potato Bites 225g-28% vs 8w avg
HH-TREAT-VENI-225G · detected Today, 09:14
Plausible cause: Coincides with a 2-week gap in Instagram ad spend (paused 5 Jun).
AVenison mince 10kg (frozen)-19% vs 8w avg
HH-ING-VENI-10KG · detected 12 Jun, 11:20
Plausible cause: Yorkshire Dales Meats short-shipped last 2 POs (4kg + 6kg).
Escalated